Is the end of the year the best time to buy a car?

October 31st, 2016 by

Christmas Car OrnamentIt’s about to be that time of year again! Malls filled with busy shoppers, holiday decorations lining every store, & searching for that right gift for that special someone. I think most people can say that the holidays are an exciting time of the year, especially if you are looking to buy a new car. The long awaited anticipation has come to an end as customers finally make that big purchase decision they have been putting off all year long. But one can’t help but ask one of the most common questions we’ve seen in the car business: is the end of the year really the best time to buy a car? Not necessarily.

$500 Off New Nissan

July Special in our Nissan showroom

There are deals everywhere at the “end of the year.”

Shoppers have created this huge excitement and demand behind the end of the year. Everyone is out buying things for Christmas. Everyone has “great deals” going on. Clothing stores, hardware stores, home good stores, restaurants, & yes, the car dealerships. We all have great deals going on. It’s the most highly anticipated season of the year, so yes, you are going to get a great deal. However, there are deals on Labor Day, Memorial Day, 4th of July (see our special we had to the right), and even President’s Day too! Click here for our current new vehicle specials!

We have a goal we must meet EVERY month.

You may have heard of dealerships having to “hit their number every month.” Well, let me be the first to tell you, it’s true! Every month we have a goal that we must reach. So how do we do that? By selling cars of course! We do what we have to do at the beginning of a month to get a quick start. We do everything we can in the middle of the month to get halfway. And we do everything we can at the end of the month to meet that goal and even try to exceed it! It doesn’t matter what month it is, we want to sell you a car.

But what about the model year end cars that we have to get off the lot?

Great question! Yes, for this year our stores must get as many 2016 vehicles sold as we can, but we have been trying to do this since the 2016 models arrived. Also, we realize we will still be selling 2016 models in the year 2017. Why is that? Well, the car manufacturers don’t release these 2016 models the moment the ball drops on New Years Eve. Take the 2016 Nissan Murano. That didn’t hit our lot until March! Another example: we have 2017 Nissan Maximas on our lot, but the 2017 Nissan Rogue hasn’t even been released yet. Yes, there are certain models that we want to get rid of, but at the end of the day we are going to sell you the car that YOU want.

So, the best time to buy may not really be at the end of the year. It could be today, it could be Christmas Eve, or it could be in the middle of March! At the end of the day, when you are ready for that car you’ve been thinking about, that moment couldn’t be a more perfect time to buy a car.

Posted in New Vehicles